Peg Perego is founded. Company founder, Giuseppe Perego, crafts the brand's inaugural stroller upon the birth of his son. His wife, Ines Zappa, joins him in nurturing the company's growth.

The brand's triumph is affirmed: the debut of the first stroller capable of effortlessly ascending and descending stairs—a product that shatters market norms.

Following the remarkable successes in stroller and pram commerce, Peg Perego diversifies its product lineup by introducing toys, starting with pedal cars.

With the establishment of an industrial outpost in Munich, Peg Perego expands its presence to North America, initially in Canada, then the United States.

Peg Perego showcases its products on television, accentuating their unique and distinguishing features. This marks a significant initial investment in advertising, paving the way for many more to come.

The year of Bye Bye, an exceedingly practical stroller that folds compactly, akin to an umbrella, ensuring minimal bulk and maximum portability.

Introducing the first Gaucho! This incredible off-road vehicle for children promises boundless fun with top-tier performance, refined over the years.

The patented rear footboard of the stroller, crafted from non-slip rubber. Peg Perego's subtle yet transformative innovations become pivotal for today's and tomorrow's parents.

Peg Perego bolsters its lineup with the Prima Pappa high chair, approved for use from birth and doubling as a comfortable recliner.

Launch of the Polaris range: a successful collaboration begins to create a range of electric toys with superior performance for guaranteed fun even on rough terrain.

John Deere: Acquisition of the license for the world's most renowned Tractors, ushering in a new array of products ideal for communing with nature.

Further consolidation of the Toy range with the Ducati world for young riders. Peg Perego's stable evolves over time with various offerings catering to motorcycle enthusiasts.

The iconic modular Book 51 system is born, transcending borders with its mere 51 cm width and effortlessly navigating the narrowest elevators.

A grand unveiling of the Veloce Modular System, nimble and dynamic like a dance's steps! Featuring new trendy collections and unparalleled driving performance, along with super compact folding.

Peg Perego introduces the Vivace system to the market, the perfect companion for urban exploration—compact, lightweight, and ever-ready for endless strolls.

Drive Like A Pro! Witness the dawn of a new era in superlative play. The PRO line of rechargeable battery-powered toys delivers an elevated level of play and top-tier performance across all terrains.